In 2007, when discussing the Fete of Gustavia, the non-profit association SB JAM came up with a smart idea: organize a festival of Caribbean music from August 16-19. The result was four outstanding evenings during which a series of bands performed on the stage set up on the main dock in front of the Capitainerie. The young West Indian musicians —including Dominique Panol, Richard Birmain, Pan-Nik, Bamboolaz, Marcé and Toumpak, and Carimi — played everything from classic zouk to Haitian compas and had the crowds dancing all night. The event met was a great success and thus the SB JAM Musik Festival was born.
JAM Musik Festival has gone from strength to strength, becoming an annual festival which offers evenings of free music concerts.